To help celebrate National Public Lands Day (Sept. 24) as well as Public Lands’ own one-year anniversary this fall, Public Lands is partnering with The Conservation Alliance (TCA) on a new hiking collection. The limited collaboration, released over the month of September, is designed to highlight select vendor members of TCA. (Reminder: the Bend, Ore.-based nonprofit alliance represents a coalition of outdoor businesses that fund and advocate for the permanent protection of North America’s wild places through grassroots environmental organizations.) The new collab will include several products that will be in-store across Public Lands locations as well as online the entire 30 days of September. And beyond the products, Public Lands and the brands participating in the collection will each be donating to The Conservation Alliance’s ongoing preservation efforts as part of the collaboration.
The original idea here, as Conor McElyea puts it, is twofold: first, curating a select group of products from a variety of TCA’s member partners in order to raise funds while also highlighting their direct actions taken to help preserve public lands throughout the country. McElyea, TCA’s director of membership and partnerships, also noted how Public Lands is in a unique position, as a retail partner, to unite so many different companies to push a common mission: “It brings all these brands together under one roof while giving their customers an opportunity to engage and contribute to our conservation efforts,” he says. “The Conservation Alliance exists to get revenue from the business community to support land and water conservation, and partnering with Public Lands is a great way to help foster that.”
Separate from the product collaboration celebrating National Public Lands Day and its anniversary, Public Lands also has a philanthropic arm, the Public Lands Fund, that’s an esteemed Pinnacle member of The Conservation Alliance, donating $100,000 each year to support the organization’s preservation work.
The new Public Lands x Conservation Alliance Collection will feature a variety of branded products from select brands that will be benefitting TCA, including the following highlights.
- A co-branded Hydro Flask bottle with the Public Lands and Conservation Alliance logo.
- Smartwool Conservation Alliance socks
- Two versions of co-branded BOCO Gear headwear, with TCA- and Public Lands-inspired designs
- Keen’s Circadia Hiking Shoe (men’s and women’s), Chaco’s Chillos Slide Sandal, plus an Osprey Hikelite 32 backpack, will come with a Conservation Alliance sticker and these vendors will also donate a portion of sales The Conservation Alliance throughout September.