PeopleForBikes has one lofty, yet noble aim: Make the United States the best bicycling nation in the world. “We’re not afraid to take on Europe!” says Jordan Trout, Deputy Marketing Director for the nonprofit bicycle advocacy group.
Since it was founded in 1999, PeopleForBikes has been working to make bicycling easy, accessible, safe, and fun for everyone—no matter where in the country they live or why they ride a bike, explains Trout. Based in Boulder, Colo., the nonprofit works to improve infrastructure by helping accelerate existing bike networks within cities, while helping establish and nurture new networks in rural communities. It encourages participation through various efforts, including the implementation of policies that create incentives for people to purchase and ride bikes.
Cannondale, a stalwart manufacturer of all types of bicycles—from mountain bikes to ebikes, commuter bikes to kids’ bikes—helped get PeopleForBikes off the ground and rolling 23 years ago, and the two still work closely together.
“Cannondale was one of 10 industry companies who put competition aside and decided to grow both participation and sales,” says PeopleForBikes President and CEO, Jenn Dice. “We’ve now mushroomed from 10 members when we started to more than 300 supplier members currently. And we’ve got 1.4 million supporters in our network. We try to help any one of our members get more people on bikes, get more people outside embracing trails, bike parks and connected bike networks.”
A larger network of both advocates and riding opportunities only benefits the sport, where Cannondale’s Josh Richman now says that PeopleForBikes is “one of the leading voices in ensuring cycling is as accessible and approachable as can be.”
And it’s not only improving infrastructure, notes Richman. Another key is the organization’s ability to push regulation, “to ensure bikes in general and ebikes, in particular, are legal and able to be enjoyed in as many areas of the country as possible.”