Want to lend a hand helping out the Earth? It’s as easy as picking up a piece of trash. And the National Wildlife Federation (NWF) and Public Lands’ outdoor gear brand Johnson Outdoors are making it even easier—and trackable—with their new Clean Earth Challenge.
The two have teamed up to help preserve the planet by calling upon people of all walks—individuals, families, students, teachers, environmentalists, leaders and more—to get outdoors and collect 1 million pieces of trash.
“Cleaning up the waste and pollution that has contaminated our precious natural resources,” says National Wildlife Federation (NWF) CEO Collin O’Mara, “is critical to protecting the health of people and wildlife.” Founded in 1936, the NWF is the country's largest grassroots conservation organization with more than 6 million members and supporters, ranging from hunters and anglers to birders, hikers, campers and paddlers. “By taking collective action on such a grand scale,” he adds, “we can work collaboratively to give wildlife the opportunity to thrive in our rapidly changing world. We can’t wait to see the benefits that this challenge will have on our nation’s wildlife and the habitats they call home.”
How To Join
The program—whose goal is to inspire collective conservation action to clean up pollution and improve ecosystem health—is easy enough to participate in. Follow the three key steps:
- First, join the Challenge by signing up at cleanearthchallenge.com.
- Next, get outside and start cleaning up waste and debris (and encourage others to do the same).
- Third, track your progress and measure your impact by downloading the Litterati app to report your results at cleanearthchallenge.com.
Public Lands caught up with the National Wildlife Federation’s Anna Vecchio to glean a little more insight behind its new planet-cleaning program.