SIMMS

Image of an angler on a paddle board using a fly rod.
INSPIRING THE WORLD TO FISH
Since 1980, Simms has done just that by reimagining what’s possible. They use their hands to craft groundbreaking gear that’s built to fish harder and go farther. And as fishing has advanced, so too has Simms, into a state-of-the-art design and manufacturing hub, where innovators converge to form a diverse, creative family.

START YOUR ADVENTURE WITH TOP PICKS FROM SIMMS

Anglers wearing Simms apparel and using Simms gear fist bumping while out wading.
WHY WE LOVE THIS BRAND
Simms is for those unforgettable fishing experiences, whether it's your first day out or you're a seasoned angler. Their commitment to designing premier fishing gear and ensuring robust fisheries create a higher industry standard.

What Defines Simms

Innovation

Simms has created rugged and dependable products for new generations of anglers. As a global leader in the fishing industry, Simms continues to advance fishing and craft the high-quality products anglers can depend on.

Durability

Gear that’s built to fish harder and go farther. The go-to choice for professional fishing guides and hardcore anglers.

Community

Whether you’re a seasoned guide or taking your first cast. Wherever your home waters are, Simms is committed to lowering the barriers that stand between the world’s rivers, lakes and open waters and those who hear their call.

A photo collage of anglers.
A LIFE WELL FISHED
Simms is on a mission to inspire the world to fish.

YOU GET ONE LIFE ... FISH IT WELL

Every moment spent on the water should always be cherished and savored – and never taken for granted. At Simms, fishing isn't a pastime. It's not a hobby. And it's not a sport. Fishing is a way of life.