SIMMS

START YOUR ADVENTURE WITH TOP PICKS FROM SIMMS

What Defines Simms

Innovation

Simms has created rugged and dependable products for new generations of anglers. As a global leader in the fishing industry, Simms continues to advance fishing and craft the high-quality products anglers can depend on.

Durability

Gear that’s built to fish harder and go farther. The go-to choice for professional fishing guides and hardcore anglers.

Community

Whether you’re a seasoned guide or taking your first cast. Wherever your home waters are, Simms is committed to lowering the barriers that stand between the world’s rivers, lakes and open waters and those who hear their call.

YOU GET ONE LIFE ... FISH IT WELL

Every moment spent on the water should always be cherished and savored – and never taken for granted. At Simms, fishing isn't a pastime. It's not a hobby. And it's not a sport. Fishing is a way of life.