Our belief is that the outdoors is a safe space for everyone, no matter what walk of life. To help ensure that place stays safe for all, we must be a guiding light that makes fair decisions in both our business and our personal lives.
We want to create connections between people and outdoor activities that they will enjoy. Those types of connections come from acts of kindness—caring for others around us, learning about them, and loving them enough to care that they find an experience that’s right for them.
We’re not doing this for us, and that always has to be a consideration. Our goal is to create a community that welcomes everyone with adventure, excitement, care, and love for the outdoors. It is about the community, first, always.
Changing the outdoor industry, from the welcome gate to the corner office.